What?
Frontera is a boutique brand strategy consultancy based in Barcelona, Spain.
We help B2B service businesses differentiate their brand and communicate their value with a message that sells.
Some of our clients work with us to launch a new brand. Some others already have $50m+ yearly revenue but ask our support to take their business to the next level. See our services.
We also share strategy insights in our How Brands Win newsletter and 10,000+ B2B founders and executives love it. Our articles have been read 1,000,000+ times across different platforms.
How?
Profit-Led Branding Manifesto:
1. We believe strategy precedes tactics
Everybody knows the tactics.
But not everybody has the right strategy.
So we believe a sharp strategy based on customer, company, and competition insights is the most important tool for winning in crowded markets.
There is a reason why strategy is an ancient discipline.
Only a good strategy makes tactics meaningful toward a clear goal.
Good strategy wins.
2. We believe every brand should be the only
Nobody wants another copycat.
People have enough of everything.
So we believe every brand should offer something different to the world.
A new perspective, a new value, a new conversation…
We believe every brand should be the only one.
3. We believe knowledge is power
We chase every piece of knowledge to gain an edge — whether strategies of iconic brands or buyer psychology.
Because knowledge allows us to look at the information everybody has, but see different things.
We believe knowing more is a competitive advantage.
4. We believe in boldness
Drastic results require drastic action.
So we are never afraid to challenge assumptions accepted by everybody else.
We say the things we want to say boldly.
Bold is clear.
Bold gets attention.
And we believe fortune favors the bold.
5. We believe in specialization
Rolex, Five Guys, Apple…
Specialists win.
We don’t believe in brands that try to do everything and serve everybody.
The more expertise you build in a specific area, the easier everything else gets.
We believe less is more.
6. We believe perception becomes reality
People do judge books by their covers.
Details create the perception.
And the perception creates reality.
So we believe great brands are built in detail.
And we believe in designing every detail with intention.
7. We believe in sacrifice
Strategy requires choices.
It requires sacrifice.
So defining the things we won’t do is as important as the things we will.
Like the paths we won’t take, the customers we won’t serve, and the services we won’t offer…
It’s hard.
But we believe intentional focus is the shortcut to greatness.
By who?
Hi there,
I’m Ozan, founder of Frontera.
I built and grew various B2B products in one of the most competitive industries — aviation.
That experience taught me the importance of positioning and differentiation in crowded markets.
I started Frontera as a blog to share my ideas.
And it organically became a brand strategy consultancy after helping founders and executives solve similar challenges.
Today we are a small team with big ideas, helping businesses differentiate and win in their markets with clear messaging.
If you’d like to work together; check our services here or reach us out at [email protected].
Who knows, maybe you landed on this page for a reason.
Ozan
Founder – Frontera
P.S. Here’s my LinkedIn if you’d like to connect.
Let’s talk
For working together, questions, or to say hello:
