What?
Frontera is a boutique brand strategy consultancy.
We help you stand out as a distinct brand and outmaneuver the competition with a clear strategy.
We work with businesses that generate $1m-$50m in yearly revenue as we believe it’s the ideal stage for a good business to turn into a great brand. See our services.
We also share strategy insights in our How Brands Win newsletter and 10,000+ founders and executives love it. Our articles have been read 500,000+ times across different platforms.
How?
Our manifesto:
1. We believe strategy precedes tactics
Everybody knows the tactics.
But not everybody has the right strategy.
So we believe a sharp strategy is the most important tool to outmaneuver the competition. It gives direction to all other actions — including marketing and sales.
There is a reason why strategy is an ancient discipline.
Good strategy wins.
2. We believe every brand should be the only
Nobody wants another copycat.
People have enough of everything.
So we believe every brand should offer something different to the world.
A new perspective, a new value, a new conversation…
We believe every brand should be the only one.
3. We believe knowledge is power
We chase every piece of knowledge to gain an edge — whether customer insights, frameworks from the greats, or buyer psychology.
Because knowledge allows us to look at the information everybody has, but see different things.
We believe knowing more is a competitive advantage.
4. We believe in boldness
Drastic results require drastic action.
So we are never afraid to challenge assumptions accepted by everybody else.
We say the things we want to say boldly.
Bold is clear.
Bold gets attention.
And we believe fortune favors the bold.
5. We believe in specialization
Rolex, Five Guys, Apple…
Specialists win.
We don’t believe in brands that try to do everything and serve everybody.
The more expertise you build in a specific area, the easier everything else gets.
We believe less is more.
6. We believe perception becomes reality
People do judge books by their covers.
Details create the perception.
And the perception creates reality.
So we believe great brands are built in detail.
And we believe in designing every detail with intention.
7. We believe in sacrifice
Strategy requires choices.
It requires sacrifice.
So defining the things we won’t do is as important as the things we will.
Like the paths we won’t take, the customers we won’t serve, and the products/services we won’t build…
It’s hard.
But we believe intentional focus is the shortcut to greatness.
By who?
Hi there,
I’m Ozan, founder of Frontera.
I was a Product Manager who built and grew various digital products in one of the most competitive industries — aviation.
That experience taught me the importance of positioning and differentiation in crowded markets.
I started Frontera to share insights on how to gain competitive advantages.
And it organically became a brand strategy consultancy after receiving similar questions from executives and helping them solve these challenges.
Today we are a small team with big ideas, helping businesses gain clarity and win in their markets.
If you’d like to work together or chat; reach us out at [email protected].
Who knows, maybe you landed on this page for a reason.
Ozan
Founder – Frontera
P.S. Here’s my LinkedIn if you’d like to connect.
Let’s talk
For working together, questions, or to say hello: