Hindsight bias is a fallacy where people feel they knew how things would turn out after the events occurred. Take yourself back to December 2019. A new decade is about to start. Who was expecting a pandemic that’d keep us under lockdown and change how we live for years? Who was expecting a war in…
Category: Marketing Psychology
Concorde Fallacy: How to Avoid Making Decisions Like A Losing Gambler
The Concorde fallacy is a mental bias where people continue spending resources (money, time, or effort) on failing projects because of a prior commitment. Let’s see the story of Concorde and how a fallacy was named after it. Concorde was an impressive aircraft. It had an elegant design, with a maximum speed over twice the…