Category: Marketing Strategy

You know about this. Marketing tactics fall into two categories: push and pull. “Push” tactics are interruptions. They interrupt a potential buyer and ask for an action. Meanwhile, “pull” tactics are the opposite. You make buyers come to you by offering them content they might be interested in. There is an inherent problem with push…

In 2008, the financial crisis hit the US. People lost their jobs. Banks went bankrupt. Everybody thought the global financial system was about to collapse. And guess what people stopped buying in such an environment? Yes, luxury products. So luxury watchmakers also went into a crisis like many other industries. People didn’t buy expensive watches…