In 2003, the Las Vegas Convention and Visitors Authority (LVCVA) realized the city needed a new story. Las Vegas had been associated with gambling over the years. Casinos were indeed a key feature of the city. But Vegas offered many other things. Shows, restaurants, parties… So they hired R&R (an advertising agency) to create a…
Category: Messaging
The Framing Effect: How To Give Customers a Good Reason to Choose You
You’ll remember the scene if you’ve watched Mad Men. In the 1960s, the FTC bans tobacco companies from making any health claims in their ads. Before that, it was normal to see ads with the “health benefits” of cigarettes. But public opinion was starting to change on tobacco. So Lucky Strike executives ask for help from Don Draper’s…
How Brand Values Actually Build a Winning Brand
Think about it. You are an accountant in 1926. And you see many inefficiencies in the businesses you work with. So you decide to leave your job and start a consultancy in an era when nobody knows what “consultant” means. Fast forward 30 years. The firm you started has so much influence, it’s the consultant…
