We asked. AI gave answers. We asked. AI searched. But then these tools kept evolving. Now we ask. AI does. Then what’s the limitation? What stops anybody from building and achieving anything they want? Well, here’s the irony. When we have a tool that is more capable than any single one of us, we go…
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Here’s How I’d Grow Your Consultancy This Year If I Were Your CMO
P.S. If your firm has outgrown referrals but doesn’t have a marketing engine yet (or has an ineffective one), fill out this form. Let’s talk. –
7 Rules of Thought Leadership Content That Builds Influence For Consulting Firms
Most consulting firms’ content fails to influence prospects. On paper, they do everything right: They invest in articles and posts. They publish consistently. And they optimize everything based on the latest tactics. But then… Nothing happens. They continue to rely on referrals for growth. No “We read your articles” on sales calls. No prospects quoting…
38 Short Marketing Insights To Start 2026 Strong
P.S. Use our Marketing Strategy Scorecard to discover what’s limiting your consultancy’s growth and get personalized suggestions to fix them in 2026. It’s free. –
How To Use Emotional Outcomes To Make Your Consulting Firm’s Messaging Resonate
In 1925, a rookie copywriter named John Caples had to sell something hard to sell: A mail-order piano course. He was barely a year into his job at the agency Ruthrauff & Ryan. The U.S. School of Music had knocked on their door. They wanted a campaign for their new self-study instrument courses. Caples needed…
How Weak Positioning Traps Consulting Firms in a Vicious Cycle (And The Only Way Out)
Weak positioning causes a vicious cycle for every firm. It goes like this: You lack clarity around your ideal client profile, the specific problem you solve for them, and how you solve it differently. That causes you to have generic messaging. That causes your website, content, and ads to get ignored. That causes buyers to…
Why Marketing 10 Services Hurts Your Sales (And How To Prioritize One)
Boutique consulting firms make most of their revenue from a single service. But that core service gets only a tiny share of their messaging. You know why? Because they fear losing out. “What if somebody is looking for our other offers?” “What if we miss an opportunity?” So they list 10 services on their websites.…
5 Ways B2B Buyer Behavior Has Changed (And Why It Matters For Your Firm)
Some boutique consulting firms are still doing marketing like it’s 2010: They rely on their partners’ networks for new business. They post some random content. And they occasionally hire an agency to do mass outreach campaigns. These tactics worked fine 15 years ago. But the world has changed since then. Going through a pandemic. The…
How Starving Prospects Build Thriving Firms (And 3 Signals To Find Yours)
Copywriting legend Gary Halbert goes to prison for tax fraud. The conditions are harsh. He doesn’t know if he’ll survive in Boron Prison for long. So he writes letters to his son to teach him everything he knows about copywriting and marketing. And later his letters became the famous book: The Boron Letters. In one…
Negativity Bias: Why Cheap Marketing Pushes Away More Buyers Than It Attracts
I don’t know how it was for you. But when I prepared for university exams, three wrong answers erased one correct answer. When it comes to marketing, it’s worse. One negative association cancels out three positives. Because people have a negativity bias. Negative things have a stronger and longer-lasting impact on emotions and memory than…
